12:00 pm – 2:00 pm
HANDS-ON FINANCIAL MODELING FOR MDUS
Steve Ross – Editor-at-Large, Broadband Communities
In this session, you’ll gain financial expertise in planning an FTTH project for a multiple-dwelling-unit community.
You’ll master the use of Broadband Communities’ proven financial modeling tools, including the FTTH Analyzer for MDUs. All FTTH Analyzers are available at no charge.
MDU builds were once the domain of private cable operators (PCOs). Now the players include competitive exchange carriers, real estate developers and specialized amenity providers and large ISPs – including AT&T, Verizon, CenturyLink and Google.
Steve Ross, tool developer and corporate editor – whose decades of university-level teaching experience include Columbia and Harvard – will lead the workshop.
Content will include:
- The effects of new revenue streams such as hot spots or distributed antennas for cellular signal enhancement
- Why all Greenfield MDUs should start with fiber
- Why fiber to the basement is often an excellent alternative if existing wiring can carry the bandwidth
- Tricks to get to positive cash flow within 9 months of the start of system build
- Hybrid systems – satellite for linear video and fiber for everything else
- Extra benefits for managing building energy and security issues
- What to tell your mortgage holder
- Mastering Tool #2, for investors, and Tool #5, for operational cash flow
12:00 pm – 2:00 pm
FIRSTNET’S PROMISE AND BENEFITS TO RURAL BROADBAND
David Maxwell – Program Director, ConnectME
FirstNet will be the first high-speed wireless, broadband data network dedicated to public safety. All states must have a local radio access network that connects to the FirstNet core. Initially, FirstNet will be used to send data, video, images and text and make cellular-quality voice calls. FirstNet is developing a strategy to help accelerate its deployment of a broadband wireless network, leveraging existing public and private network infrastructure. In addition to network requirements, research is being conducted into broadband modeling and simulation efforts; in-building testing; extended-range cell testing; priority, preemption and quality of service; video/audio requirements; and testing and evaluation of next-generation network wireless priority services. FirstNet is seeking solutions that include in-kind or monetary value provided in consideration for secondary use of FirstNet's excess network capacity. States such as Colorado see potential in partnerships for rural coverage.
James Crane – Public Safety SME, CTC Technology & Energy
Kristina J. Wilde – Outreach Coordinator – State, Tribal, Local, Territorial Governments, FirstNet
Dereck Orr – Division Chief, Public Safety Communications Research, Advisor to FirstNet
Randy Dickson – Program Liaison/Outreach and Education, Texas Public Safety Broadband Program
2:00 pm – 4:00 pm
Gigafying The MDU
Richard Holtz – CEO, InfiniSys
The number of MDU residents craving gigabit access has continued to grow in the past year, moving beyond the desires of students and employees of high-tech companies. MDUs now must accommodate cord-cutters, work-at-home professionals in fields ranging from medicine to teaching piano, and even 4K TV watchers. Building upon his wildly acclaimed workshop last year, Holtz and a panel of innovative deployers and technical experts will take you on an enlightening journey. They're prepared to answer your toughest questions, too. No holds barred.
Ian Davis – Telecommunications Attorney, Founding Partner, Davis Craig & Taylor PLLC
Mark Murphy – General Manager, Technical, AT&T Connected Communities
Tim Race – Sr. Systems Engineer, Hospitality Solutions, Ruckus Wireless, Inc.
John Hoover – Sr. Product Manager, Tellabs
Taylor Jones – CTO, Elauwit
Mike Mancini – Director, Sales Engineering, XFINITY Communities, Comcast
Jay Borer – FTTH Strategic Business, 3M Communications Market Division
2:00 pm – 4:00 pm
Marketing Broadband: Stop Peddling Speed. Start Driving Relevance
Michael Curri – President, Strategic Networks Group
No matter your budget, you need to make your network and the ultra speed broadband relevant to your community’s homes and businesses. While the industry norm is to sell “speed,” this goes against one of the basic laws of marketing – people buy benefits, not features.
In this two-hour workshop we’ll take a look at innovative ways communities are marketing their networks and accompanying benefits. If you’re struggling to understand why network uptake is not high enough or how you’ll drive uptake when your network is built, we’ll cover marketing in three phases: marketing during the build-out, the launch, and marketing the network and services the first year. We will have an interactive exchange of ideas and provide attendees with tools to take back to their community.
Doug Adams – Director, Marketing & Communications, Strategic Networks Group
Craig Settles – President, Gigabit Nation
Aaron Deacon – Managing Director, KC Digital Drive (Kansas City)
Geoff Daily – Lafayette (LA) Community Organizer
4:00 pm – 6:00 pm
LEGAL ISSUES AFFECTING BROADBAND PROJECTS
Both leaders are principals of Baller Herbst Stokes & Lide
Issues include coping with state restrictions on community broadband initiatives; developing the most appropriate business and involvement models; acquiring pole attachments and other infrastructure issues; complying with applicable federal, state, and local requirements; taking advantage of universal service and other incentive programs; and much more.
4:00 pm – 6:00 pm
INTRODUCTION TO FIBER-TO-THE-USER NETWORKS
Larry Johnson – Director and Founder, The Light Brigade
For public officials and executives: This free workshop will be led by the president and founder of leading training and education firm The Light Brigade. Larry Johnson is an expert in all aspects of fiber optic design, installation, testing and measurement.
12:30 pm – 4:45 pm
Special Broadband Workshop