Laura Mitchell

Laura Mitchell

VP Business Development
GrandCare Systems

Laura is a founding member of GrandCare Systems. A significant part of her initial role was to bring the product to market in 2006 through the development of a nation-wide distribution network. Laura specializes in Social Media and non-traditional, guerilla marketing strategies, furthering GrandCare brand recognition throughout the digital health industry and has been featured in Forbes for her social media innovative work.

She travels nationwide, providing educational presentations on digital health caregiving, patient-centered care, social media, mitigating hospital readmissions using technology and provider go-to-market strategies. She has presented at venues such as: Digital Health Summit, mhealth summit, Agetech West, LeadingAge, AARP, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, and CES. She has also authored various magazine articles on the digital health market.

Laura was a key organizer for various Future Home Pavilions & Educational Tracks for consumer electronic organizations. In 2008, she created the industry-wide Aging and Technology webinars. She was the recipient of the What’s Next 2011 Boomer Business Innovation Award for Excellence in Leadership and Innovation, was awarded 2012 Dealerscope’s “40 Under 40” Award, the "Young Turks of CE" in 2013 by Custom Retail Magazine and most recently Connected World Magazine's 2014 Women of M2M List.

Laura is a graduate of the University of Wisconsin in Madison and lives in Wisconsin with her husband, two boys and two dogs.