Dr. William Aderholdt, the director of the program management office at Grand Farm, oversees more than 320 projects with over 50 organizations that are enabling technology to feed the world. These projects extend across 14 technology verticals – including rural connectivity. Grand Farm works with this global ecosystem of corporations, startups, higher education, and growers to solve modern and future challenges in agriculture. Aderholdt’s background is in sociology, which he leverages at Grand Farm to identify the core opportunities and challenges for technology to be adopted across the supply chain within agriculture.