2.4 Million Subscribers Added Broadband in 2018


  • Leichtman Research Group (LRG)

DURHAM, NH —  The largest cable and telephone providers in the U.S. – representing about 95 percent of the market – acquired about 2.4 million net additional broadband internet subscribers in 2018, compared to a pro forma gain of about 2.1 million subscribers in 2017. according to Leichtman Research Group (LRG), a provider of research and analysis for the broadband industry.

These top broadband providers now account for 98.2 million subscribers, with top cable companies having 64.3 million broadband subscribers, and top telephone companies having 33.9 million subscribers.

Key findings for include:

  • Overall, broadband additions in 2018 were 115 percent of those in 2017
  • The top cable companies added about 2,900,000 subscribers in 2018 – compared to about 2,725,000 net adds in 2017
    Comcast and Charter each added over a million broadband subscribers in 2018
  • The top telephone companies lost about 470,000 subscribers in 2018 – compared to a net loss of about 620,000 subscribers in 2017
  • Telcos have had net broadband losses in each of the past four yearsAt the end of 2018, cable had a 65 percent market share vs. 35 percent for Telcos
    Cable’s broadband market share is at the highest level since 3Q 2003

“The top cable and Telco broadband providers in the U.S. cumulatively now account for 98.2 million subscribers, and the industry is still growing,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.  “The top broadband providers added 4.5 million net broadband subscribers over the past two years, with cable companies accounting for 5.6 million net adds.”


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