38% of U.S. Households Have Internet-Connected TV

  • Online Video
DURHAM, NH - Nearly four of 10 households in the U.S. have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself - up from 30 percent last year and 24 percent two years ago. New consumer research from Leichtman Research Group (LRG) finds that video game systems are the key connected devices - 28 percent of all households have a video game system connected to the Internet. Just 4 percent of households are connected solely via an Internet-enabled TV set, and Apple TV or Roku set-tops are the only connected devices in 1 percent of households.

Overall, 13 percent of adults watch Internet video on the TV at least weekly, compared with 10 percent last year and 5 percent two years ago. Use of connected devices remains skewed towards Netflix subscribers, with 35 percent of Netflix subscribers watching video from the Internet via a connected device weekly, compared with only 5 percent for non-Netflix subscribers.

"Video is increasingly being watched on different platforms and in different places, yet these emerging video services still generally act as complements to traditional television viewing and services rather than as substitutes," says Bruce Leichtman, president and principal analyst for Leichtman Research Group. "Among all adults, reported time spent watching TV is similar to last year, and there remains little evidence of a significant trend in consumers 'cutting the cord' to their multichannel video services to watch video solely via these emerging services."


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