71% of U.S. Broadband Households Have Wi-Fi or Apple AirPort Access

  • Parks Associates
DALLAS, TX — Seventy-one percent of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30 percent more computing devices than non-Wi-Fi households, according to Parks Associates' latest report, "360 View: Entertainment Services in U.S. Broadband Households". The report also notes that Wi-Fi homes average approximately 45 percent more connectable CE devices. Parks Associates is an market research and consulting company specializing in emerging consumer technology products and services.

“Wi-Fi is by far the most common way that U.S. broadband households access the Internet in the home, and the convenience of this access technology encourages households to acquire more connected products,” said Brett Sappington, senior research director, Parks Associates. “One-half of broadband households use a 3G/4G mobile data as a primary source of Internet access within their home, underscoring the importance of wireless access as a key part of their broadband experience.”

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The report also reveals:

  • Over 50 percent of U.S. broadband households with Internet speed under 1 Gbps would upgrade to gigabit-speed services if offered, and 34 percent are very likely to upgrade.

  • 7 percent of U.S. broadband households have only one device connected directly to the broadband modem using Ethernet.

  • Wi-Fi households own an average of 5.7 computing devices and 8.1 connectable CE devices.

"360 View: Entertainment Services in U.S. Broadband Households" analyzes trends in broadband and pay-TV adoption and the impact of over-the-top (OTT) services, cord-cutting, and cord-shaving on pay-TV services. The research also quantifies the growing ecosystem of connected entertainment devices in U.S. broadband households and their impact on broadband and video consumption.


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