All West Comm. Deploys Calix Managed Wi-Fi Services

PETALUMA, CA — All West Communications, a local exchange carrier (LEC), is taking control of the subscriber experience through the combination of Calix Cloud and Mesh-Enhanced Carrier Class Wi-Fi. Serving subscribers in Northeast Utah and Southwest Wyoming, including destination resort communities such as Park City and Deer Valley, All West’s subscriber expectations for world-class connectivity are literally sky-high. Initially, All West offered its subscribers inexpensive, consumer-grade Wi-Fi solutions. However, they proved to be lacking in performance and challenging for their customer support teams to manage. Today, All West offers a fully managed, carrier-class Wi-Fi service solution from Calix. Subscribers receive unmatched Wi-Fi speeds, while All West can remotely update and troubleshoot home networks through Calix Cloud.

To date, All West has seen phenomenal results:

Managed Wi-Fi penetration:

• 25 percent across their existing subscribers


• 50 percent of new Internet customers

Operational efficiencies:

• 40 percent of trouble calls are being resolved with the first contact


• 30 percent less likely to roll a truck to solve issues if GigaCenters are in the home

“Since launching a Managed Wi-Fi offering with the Calix GigaCenters, we have seen a tremendous response from our subscribers, who rely on Wi-Fi as their connection method of choice within their homes and resort communities,” said Bridget Watkins, vice president of marketing and sales at All West Communications. “With the success we have enjoyed partnering with Calix, we are also starting to use Calix Marketing Cloud to optimize our promotional campaign segmentation to reach only the subscribers who are best suited for the service, this will help lower our acquisition costs for new customers to the service and improve ROI. As new Managed Wi-Fi subscribers come on board, we will leverage Calix Support Cloud to further enhance their experience through proactive network and device management.”

All West has successfully rolled out Managed Wi-Fi services with an ambitious desire to deliver exceptional Wi-Fi experiences to the demanding communities that they serve. Next up are plans to add a whole-home service powered by the Calix Mesh Wi-Fi solution to optimize coverage everywhere – on the deck, in the basement, or across the backyard – and create a new up-sell opportunity for All West.