To date, All West has seen phenomenal results:
Managed Wi-Fi penetration:
- 25 percent across their existing subscribers
- 50 percent of new Internet customers
Operational efficiencies:
- 40 percent of trouble calls are being resolved with the first contact
- 30 percent less likely to roll a truck to solve issues if GigaCenters are in the home
“Since launching a Managed Wi-Fi offering with the Calix GigaCenters, we have seen a tremendous response from our subscribers, who rely on Wi-Fi as their connection method of choice within their homes and resort communities,” said Bridget Watkins, vice president of marketing and sales at All West Communications. “With the success we have enjoyed partnering with Calix, we are also starting to use Calix Marketing Cloud to optimize our promotional campaign segmentation to reach only the subscribers who are best suited for the service, this will help lower our acquisition costs for new customers to the service and improve ROI. As new Managed Wi-Fi subscribers come on board, we will leverage Calix Support Cloud to further enhance their experience through proactive network and device management.”
All West has successfully rolled out Managed Wi-Fi services with an ambitious desire to deliver exceptional Wi-Fi experiences to the demanding communities that they serve. Next up are plans to add a whole-home service powered by the Calix Mesh Wi-Fi solution to optimize coverage everywhere – on the deck, in the basement, or across the backyard – and create a new up-sell opportunity for All West.
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