Broadband Nudges out Telephone Accounts for GVTC

  • GVTC
SMITHSON VALLEY, TX — For the first time in GVTC’s history, telephone accounts are no longer the majority. Sales figures for first quarter 2015, show broadband customers outnumber telephone accounts by 5 percent. GVTC began as a rural telephone cooperative 60 years ago serving the Hill Country and Gonzales area. However, technology and shifting consumer habits have evolved GVTC into a full-service communications provider, with a 2,200 mile fiber network.

Nationally, more customers are foregoing household landlines for mobile phones. While this has contributed to GVTC’s customer shift, a surge in broadband sales has more than made up the difference. The company’s Internet broadband sales are up 5 percent over this time last year, while GVTC telephone accounts are down 2.3 percent during the same time period.

GVTC's Internet Traffic Jumped 100 Percent in 2014
A significant advantage of an all-fiber network is a better user experience for operating multiple Internet devices in the household or watching over the top video, such as Netflix and YouTube. In correlation, GVTC’s total Internet traffic has increased steadily over the past five years. Data from January 2014 to December 2014 shows the company’s total Internet traffic jumped by 100 percent.

GVTC is in the midst of bringing more fiber to more customers and expects broadband continuing to outpace telephone sales. More than 4,900 rooftops in the GVTC GigaRegion are being upgraded with fiber technology. The project, due for completion in early 2016, includes an additional 1,600 rooftops in Boerne, to make it an all fiber city. These new fiber network customers will have access to faster Internet speeds than currently available to them, including up to a 1 gigabit connection, which is among the fastest in the nation.

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