C Spire's Retail “Experience” Store in Oxford Showcases Technology Products

  • C Spire
OXFORD, MS — C Spire has unveiled its new 3,605 square foot, customer-inspired store in downtown Oxford, which promises to transform and redefine the retail shopping experience with a new, fresh approach that captures the imagination, discovery and excitement associated with shopping.

The new store, located at 1608 West Jackson Avenue, is the result of more than a year of exploration and research by C Spire - all designed to deliver on the company’s customer inspiration promise and bring to life a shopping experience like no other by creating a more interactive and inviting store environment.

“Like all of our markets, Oxford is unique - so we designed our new retail experience around the people who matter the most to us – our customers,” said David Hayes, vice president of marketing for C Spire. “We looked at how consumers use technology and built our store from the ground up to reflect that reality.”

Hayes said the Oxford store delivers an interactive shopping experience that mirrors how customers live, work and play and will help the company move closer to its goal of becoming known as one of the nation’s premiere retailers. No detail escaped the focus of the team responsible for bringing the company’s vision of a reinvented retail experience to life. Colors, store layout, designs and materials all were scrutinized with the goal of appealing to a multi-generational cross section of consumers. The store is highlighted with reclaimed hardwood, Hayes said.

C Spire even developed a unique scent that shoppers will notice when they enter the store and commissioned a Mississippi artist, Michael Wilcoxin of Hernando, to transform the company’s iconic brand logo into a piece of art with a special metal and reclaimed wood design that is prominently displayed on the wall inside the building.

Modular, Flexible Design
Everything inside the store is modular, scalable and designed for ultimate flexibility, according to Hayes. The store highlights C Spire’s consumer and business telecommunications and technology products and services, devices and accessories across four unique areas – explore, live, work and play.

  • Live Area — A new live area features a smart tech display wall with devices, accessories and other applications that consumers can discover, explore and learn how they can be used in everyday life. The section focuses on topics like health, home security and entertainment.

  • Work Section — A work section highlights products and services offered by C Spire Business Solutions, including demonstrations of “Find-me-follow-me,” IP Voice device features, Push-to-Talk service, wireless phones, hosted Exchange email services and customer testimonials on touchscreen video displays.

  • Play Area — A play area that encourages customers to shop and play in an open and interactive space. The area helps consumers understand and learn how apps, accessories and devices can work together.

  • Explore Area — An Explore area has walls that highlight C Spire’s diverse music accessories line up complimented by digital monitors with product information.


“C Spire is customer inspired and we want customers to feel that from the moment they walk through our doors,” Hayes said. “Our new retail design makes it easy for customers to learn more and fully immerse themselves in a personalized and relevant shopping experience.”

Enhanced Service Experience
What consumers won’t see in the new Oxford store is the traditional retail “cash register” counters. Instead, those have been replaced with round “learning tables” that allow for natural conversations with C Spire CREW members, who will be equipped with tablets supported by a point-of-sale system that offers flexibility for helping consumers anywhere in the store.

Customers also won’t see printed product information common in most stores. That’s been replaced by digital signage, e-brochures and interactive video monitors, offering consumers the information they want and need literally at their fingertips while giving C Spire the flexibility of updating messaging faster and more efficiently.

Try Before You Buy
The Oxford store’s hands-on design aims to engage shoppers and provide a “try before you buy” customer inspired service experience, according to Ward Toler, market manager for C Spire in Oxford. Toler and his 12-member staff are trained to assist consumer and business customers with individual purchasing decisions, customer-inspired service and technical support.

“We’re proud of our new store, but we’re even more excited about continuing to contribute to the economic development of this region,” Toler said. The new retail location builds on C Spire’s significant capital and network investments in Oxford and Lafayette County, including availability of 4G LTE services.

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