Calix Unveils "Revenue EDGE" Subscriber Experience Solution for CSPs

  • Calix
  • GVTC

SAN JOSE, CA — Calix unveiled the Revenue EDGE, a subscriber experience solution that enhances communications service provider (CSP) business models. The explosion of applications and devices at the subscriber edge represents the greatest opportunity for CSPs to create managed experiences that generate new revenue streams. Hundreds of CSPs have already deployed systems, powered by Wi-Fi 6, to deliver the ultimate managed Wi-Fi experience. The Revenue EDGE builds on this powerful foundation by integrating real-time subscriber insights and new revenue-generating EDGE Suites—ExperienceIQ and ProtectIQ. These new application suites will help CSPs solve and support the rapidly-growing management and security complexities of the smart, connected home.  Thanks to the uniquely scalable EXOS architecture, Calix will offer nine applications via the Revenue EDGE by 2020.

“We have experienced immense success with Calix-based managed Wi-Fi over the last few years and see this platform as the logical next step in the evolution of the ALLO subscriber experience,” said Brad Moline, president of ALLO Communications. “We have been collaborating with Calix on this revolutionary new platform since its inception and appreciate their approach to partnership. Not only will Calix deliver new experiences that will further differentiate our offerings as the best in our market, but they are also committed to assisting our marketing and operating teams with the roll-out of the offerings. This set of solutions will enable us to outmaneuver larger competitors as we quickly bring new experiences to fiber communities and BLAST the competition.”

Competing with the OTT Players

Web-scale and over-the-top (OTT) players such as Google and Amazon are moving aggressively to stake their claim in subscribers’ homes. With the Revenue EDGE, CSPs can fight back by building on their strategic position as the home connectivity provider. Because CSPs can deliver and manage every Revenue EDGE service and application for the subscriber, they can eliminate the complexity and performance issues that typically impact services such as Wi-Fi, network security, parental controls, and home automation. In short, CSPs can offer a value proposition that over-the-top consumer solutions simply cannot match.

“There is an immense need for this type of solution, particularly in the smart home, as the industry has morphed into a place where communications service providers are on one side of the spectrum and consumers are on the other,” said Mark Vena, senior analyst for Moor Insights and Strategy. “The subscriber edge in between the two is increasing in complexity, and the market has become fragmented among consumer vendors. End-to-end visibility is paramount, and this solution positions CSPs to take the lead, as it enables them to compete with the consumer brands that have spent years capitalizing on their network investments without giving anything back.”

The end-to-end Revenue EDGE solution includes:

  • EDGE Insights: Calix Support Cloud and Calix Marketing Cloud deliver real-time analytics and insights to ensure CSPs are providing a seamless experience that is tailored to the needs of individual subscribers. The company with the best data wins. Period.
  • EDGE Systems: The GigaSpire BLAST, powered by EXOS, is the ultimate Wi-Fi 6 system that provides unmatched coverage and nearly infinite application scalability. This ensures the CSP is able to offer new revenue generating experiences as the Revenue EDGE ecosystem expands beyond the applications offered today.
  • EDGE Services: Foundational managed services and applications—advanced managed Wi-Fi, Alexa Voice Services, Broadband Performance Testing, and marketing campaign delivery—are controlled by subscribers via the intuitive and customizable CommandIQ mobile app.  
  • EDGE Suites: ExperienceIQ and ProtectIQ are the first two application suites developed with a growing ecosystem of partners that provide revenue generating subscriber experiences. ExperienceIQ provides industry leading parental controls and will expand to include robust application QoS that can be managed by the subscriber or the CSP through Support Cloud. ProtectIQ allows CSPs to protect and manage subscriber networks from a host of threats; viruses, malware, intrusion and phishing, hijacking, spyware, adware, and malware websites.
  • EDGE Enablement: Calix Professional Services and Customer Success Services, training, and marketing programs help CSPs quickly launch new offerings and leverage industry best practices to accelerate time to market and maximize ROI.

Service providers like GVTC are leveraging the Revenue EDGE to dramatically improve subscriber experience and generate new revenue streams.

SmartThings Joins Revenue EDGE Ecosystem

SmartThings, a global provider in smart home automation, will join the Revenue EDGE ecosystem. This new partnership represents a tremendous new opportunity for communications service providers (CSPs) to create phenomenal connected experiences in their subscribers’ homes. Through this partnership, Calix will deliver new applications on the Revenue EDGE, offering CSPs the ability to manage connectivity to more than 1500 certified devices from more than 120 partners around the world.

This unique, groundbreaking service leverages the world’s ultimate carrier-class Wi-Fi and IoT system, the GigaSpire, to deliver an unparalleled experience that is supported through an integrated mobile app and fully managed by the CSP with Calix Support Cloud.

Per recent research from Gartner, by 2020, there will be an estimated 165 million smart home devices installed in the US alone. By 2025, Gartner estimates the average U.S. home will have more than 100 connected devices. This explosive growth in connected devices requires new thinking with respect to connecting, controlling, and most importantly, managing these separate devices. The challenge has been delivering on this promise of a simple, connected experience that can be fully managed. With the addition of SmartThings to the Revenue EDGE ecosystem, CSPs will be in the ideal position to manage the experience and delight their subscribers while monetizing the added value.

 

 

 

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