Consumer Interest in Live Linear Streaming to Drive Encoding Demand

  • TDG
  • iStreamPlanet
PLANO, TX - Operators looking to exploit consumer interest in live linear streaming of TV content should pay particular attention to encoding solutions when building out their delivery systems, according to a new report, "Live Linear Encoding" from The Diffusion Group. The report notes that, despite consumer interest, live linear streaming remains in its infancy, subject to a wide variety of experimental uses with unclear business models.

According to research conducted by TDG and iStreamPlanet, 84 percent of pay-TV subscribers that also use a home broadband service believe having live access to their pay-TV channels on their net-connected video devices would be of value. Servicing this interest would have a highly positive impact on how consumers perceive the value of their pay-TV service.

To date, however, live linear offerings have remained limited in terms of devices and locations supported, as well as the type and number of channels available. While services like Aereo, for example, are distributing live linear TV channels directly via broadband, legal wranglings between Aereo and major content networks are challenging its use. Waiting in the wings, however, are several tech companies seeking to integrate live linear services into their existing platforms. "If even one of these companies succeeds in a significant commercial deal," notes Beach, "it could be the tipping point for a flood of live linear services in the OTT world."

TDG's report on "Live Linear Encoding" focuses on the beginning of the live linear streaming process: the encoders required to power a live linear streaming experience and the companies bringing these solutions to market.

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