Consumers Report Sizeable Advances in OTT TV Viewing

  • TDG Research
PLANO, TEXAS - More than half of consumers with a net-connected TV have increased their use of over-the-top broadband TV sources in the last year, with 24 percent reporting a sizable increase, according to new findings from TDG Research, which provides analysis on the future of broadband. This is a strong indication that in the future an increasing amount of television viewing time will be spent watching online sources.

Only 8 percent of net-connected TV users reported a decline in OTT TV viewership during the last year, meaning on balance net-connected TV users are six times more likely to have increased their use of the medium than to have decreased it.

"That consumers are watching more over-the-top video is not itself surprising," notes Michael Greeson, co-founder of TDG. "But to see such a widespread increase in OTT TV viewing is dramatic, especially as pay-TV subscriptions in the US are experiencing their greatest 12-month losses to date."

The data is drawn from TDG's "Video Behavior in the Age of Quantum Media" primary research study from Q3 2013.


Read what others have to say, and share your own thoughts with the community.

2000 characters remaining

© 2023 Broadband Properties, LLC

Privacy Policy

Web Design and Web Development by Buildable