Consumers Report Sizeable Advances in OTT TV Viewing

  • TDG Research
PLANO, TEXAS - More than half of consumers with a net-connected TV have increased their use of over-the-top broadband TV sources in the last year, with 24 percent reporting a sizable increase, according to new findings from TDG Research, which provides analysis on the future of broadband. This is a strong indication that in the future an increasing amount of television viewing time will be spent watching online sources.

Only 8 percent of net-connected TV users reported a decline in OTT TV viewership during the last year, meaning on balance net-connected TV users are six times more likely to have increased their use of the medium than to have decreased it.

"That consumers are watching more over-the-top video is not itself surprising," notes Michael Greeson, co-founder of TDG. "But to see such a widespread increase in OTT TV viewing is dramatic, especially as pay-TV subscriptions in the US are experiencing their greatest 12-month losses to date."

The data is drawn from TDG's "Video Behavior in the Age of Quantum Media" primary research study from Q3 2013.

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