Consumers Want 3-D Home Video.. and More

  • Video
PORT WASHINGTON, NEW YORK – According to a recent survey of U.S. consumers conducted by The NPD Group, a market research company, 17 percent of home-video consumers say they'd like to watch 3-D movies, such as Pixar's "Up", in their own homes.
"As they encounter new methods of watching movies, and new film technologies, home video aficionados will begin to expect the same experience in-home as in the theater, not unlike the evolution of surround sound," says Russ Crupnick, entertainment industry analyst for NPD. "Although usage and interest in some of these formats is low today, we expect they will grow as the technology improves -- and as consumers become more familiar with the latest available options."

The home video user wish list also included:

  • Video on demand (VoD) available  on TV the same day it's released on disc (24 percent)

  • A DVD or Blu-ray that can be played on a portable device or computer (14 percent)

  • A paid digital download that can be burned to a DVD for personal viewing (14 percent)

  • Free ad-supported movies on social networking sites (12 percent)

  • Movie downloads through a video game console (8 percent)

  • Video downloading or streaming on a mobile phone or smartphone (4 percent).

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