Consumers Watching Internet Video on TV

  • Online Video
  • Web-to-TV
SCOTTSDALE, AZ - With Amazon, Hulu, Netflix, Apple and others offering movies and TV shows over the Internet, consumers are looking for ways to view that content on their televisions. More than a third of North American broadband households - nearly 37 percent - are extremely or very interested in over-the-top video content on the home TV, according to market research firm In-Stat.

Figure 1. Consumer Interest in Viewing Full-Length Movies,
Downloaded or Streamed, From the Internet on the Home TV

Now they can view this content on the big screen using Web-enabled digital TVs, Blu-ray players, digital media adapters, network-attached storage devices or set-top boxes. "By 2013, In-Stat predicts that nearly 40 percent of all digital TV shipments will be Web-enabled devices," says Norm Bogen, In-Stat analyst. “Across all categories, there will be over one-half billion Web-enabled consumer electronics devices in operation worldwide by 2013. Shipments of such Web-enabled devices will see a compound annual grow rate of nearly 64 percent between 2008 and 2013.”

Recent research by In-Stat found the following:

  • In 2009, there were five broadband households worldwide for every Web-enabled consumer electronics device. By 2013, this ratio will be 2:1.

  • In-Stat’s consumer survey indicates that over half of U.S. consumers with network-connected Blu-ray players/recorders use Wi-Fi, while 30 percent use Ethernet.


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