Content Portability is Key to Digital Lifestyle Services

  • CSG International
ENGLEWOOD, CO - Telecommunications organizations and cable organizations in increasing numbers believe that enabling content portability is key to becoming a provider of digital lifestyle services, according to new research from CSG International, a global provider of interactive transaction-driven solutions and services. Its new survey, “Supporting Today’s Digital Lifestyle,” explores the opportunities and concerns cable and telecom operators face as the digital lifestyle evolves.

The CSG survey polled decision makers at the top 100 communication service providers (CSPs) in North America to determine the extent to which CSPs have transformed their operations and business models to become digital service providers (DSPs). The survey revealed three key factors that will enable CSPs to successfully deliver and grow revenue from providing digital lifestyle services: enabling content portability, settling charges and revenues among complex partner ecosystems, and driving revenue through cloud- or machine-to-machine-based services.

Key results include:

  • 31 percent of telecommunications organizations and 44 percent of cable organizations said enabling content portability was key to becoming a provider of digital lifestyle services, but many of them also felt the components of that portability—personalization, device authentication, and multidevice access to content from a single account—posed serious challenges regarding the ability to drive profit from digital content

  • 62 percent saw growth in digital content delivery coming from business services, such as cloud-based or machine-to-machine-based services

  • 66 percent estimated a 50 percent or more increase in the number of content partners that require revenue settlement capabilities over the next three years, and 39 percent cite the ability to settle those revenues and charges as a primary hurdle to clear in order to achieve successful and profitable digital content delivery

  • 54 percent note the importance of managing network traffic sources in real-time as a top capability needed in their revenue management system, followed by multichannel sales support

“Service providers of all stripes are in the midst of monumental business transformation to ensure their networks, billing, and operational systems can keep pace with changing—and growing—consumer demand,” said Chad Dunavant, vice president of product management, at CSG. “The increased need for portable video content, apps, music, and more across a wide range of devices means the deployment of high quality systems to support the customer experience, revenue generation, and partner management is key to profiting from today’s digital lifestyle.”

In other words, a CSP’s choice of vendors and partners forms another critical component of their long-term strategy. The ability of billing infrastructure to support real-time, digital transactions goes hand-in-hand with settling revenues and charges in the complex partner ecosystem and profiting from the delivery of both content and business services. With the right systems in place, CSPs can acquire the ability to launch and support new products quickly, support innovative business models, and tap multiple sales channels to become successful digital service providers.



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