ETI's TV.ID Supports Subscriber Authentication for OTT at Cincinnati Bell

  • Cincinnati Bell
  • ETI
LAS VEGAS - Enhanced Telecommunications, Inc. (ETI) has introduced TV.ID, a real-time platform to quickly and cost-effectively support OTT video services by providing subscriber authentication, registration and authorization. The first deployment will be for long-time customer and FTTH deployer Cincinnati Bell.

A challenge faced by many video service providers is to deliver OTT content to their subscribers via mobile devices, tablets and laptops without costly integrations between their B/OSS and the content providers; TV.ID solves this challenge. TV.ID provides cloud-based authentication services to content providers such as HBO, Fox, ESPN, Turner and many more. This real-time integration validates for the content provider that the subscriber is authorized to view their content delivered OTT.

Two Options for Customer Access
With TV.ID, customers can either navigate directly to an OTT website (HBO GO, Watch ESPN, NBCU, Fox News, etc.), choose a service provider and log in - or, alternatively, use their service provider's TV.ID custom portal to log in and select from all available OTT content providers without logging in again.

Because supporting OTT services may require integration with existing subscriber portals, service providers can choose from three different models for granting access to subscribers:

Stand-alone: The login database is a stand-alone, separate system that provides access only to TV.ID's OTT content.

Shared credentials: The login and password are shared with another system already in place at the service provider's premises. Access to each application requires a separate login.

SSO: Single sign-on where a subscriber can log into TV.ID or any of the service provider's other services and have access to all applications from the single login instance.

"Delivery of video services to non-set-top devices is becoming an industry must-have. Our customers asked for a preintegrated solution to support OTT services, and we delivered," said Pete Pifer, chairman and CEO of ETI Software Solutions. "The future for our TV.ID product is to provide registration and authorization to our customers who are in the position to deliver all video services to any device anywhere their customer wishes to view them."

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