FTTH Council Americas Rebrands as Fiber Broadband Association

  • Fiber Broadband Association
WASHINGTON — FTTH Council President & CEO Heather Burnett Gold announced that the association has launched a modernized brand that better reflects the evolution and makeup of the industry the organization represents and the consumer services its members deliver. The new brand and descriptor is “Fiber Broadband Association, accelerating the connected future” and will be the association’s formal name in all aspects of its public image.

“The Fiber Broadband Association represents members that are building the world’s highest-performing fiber optic broadband networks for consumers at home, businesses and the critical role fiber plays supporting new and emerging technologies like 5G wireless networks,” said Gold, president & CEO, Fiber Broadband Association. “Modernizing our brand acknowledges this evolution and brings a new sense of excitement into our effort to represent an industry, inclusive of other fiber-supported technologies with a common goal of building the world’s fastest-growing technology platform for consumers, businesses and innovation.”

Fiber Optic Internet Access to the Business and Beyond
The updated brand is a continuation of the association’s effort to reflect how the marketplace is no longer defined by silos of the past. While still totally committed to fiber to the home, the association and its members know that fiber optic Internet access has moved to the business and beyond. It is also reflected in the association’s 2016 rebranding of “Fiber Connect” from the FTTH Connect. Fiber Connect 2017 will be hosted in Orlando in June 2017.

“Just as our industry is witnessing an exciting expansion of demand for the speed and resilience of fiber optic technology, the Fiber Broadband Association’s brand must reflect the dynamism of our members,” Burnett Gold said. “Our mission has expanded beyond the home, and our new look now reflects the extension of fiber to every aspect of our connected future.”

Accelerating Deployment of All-fiber Access Networks
As for the future, Burnett Gold says the mission remains the same. "The Fiber Broadband Association’s mission will continue to accelerate deployment of all-fiber access networks by demonstrating how fiber-enabled applications and solutions create value for network operators and their customers, promote economic development and enhance quality of life. Our focus and commitment to being the “go to” organization supporting providers, utilities, developers and communities building the world’s best broadband networks with fiber optics and getting the most value out of their networks, remains the same. And of course, we will continue to educate communities, consumers and policymakers about the highest-performing broadband available, the benefits and how it’s relevant to all our lives."

The new logo is a bold and sleek design that projects a message of innovation, partnership and energy. The Fiber Broadband Association “crown” has points and colors are a symbol of our brand promise, our virtues, our integrity and our multi-stakeholder commitment to our industry. It visualizes what the industry already knows — fiber is the crowning technology.

As part of the brand launch, the Fiber Broadband Association has launched an updated website, social properties and other elements. Learn more about the Fiber Broadband Association at www.fiberbroadband.org.

About the Fiber Broadband Association
The Fiber Broadband Association — formerly the Fiber to the Home Council Americas — is the largest and only trade association in the Americas dedicated to the pursuit of all fiber optic network infrastructure to the home, to the business and to everywhere. The Fiber Broadband Association helps providers make informed decisions about how, where, and why to build better broadband networks with fiber optics while counting on its members to lead the organization forward, collaborate with industry allies and propel fiber optic deployment forward. Since 2001, these companies, organizations and people have worked with our communities and consumers in mind to build a better broadband future here and around the world.


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