In-Stat: Hybrid Set-Top Box Market Will Reach $1.3 Billion by 2014

  • Web-to-TV
SCOTTSDALE, AZ — Hybrid Web-to-TV set-top boxes will bring a new set of Internet services to TV sets by integrating Internet capability into cable, satellite, IPTV and digital terrestrial set-top boxes. Hybrid services are bringing apps and widgets to TV programming, along with advanced advertising, according to In-Stat. The value of hybrid set-top boxes that are immediately put into use will reach $1.3 billion worldwide by 2014.

“TV programs have come to the Internet. Now, the Internet is coming back to TV, and savvy software engineers and smart TV producers are finding ways to create new hybrid services that bring it all together,” says Gerry Kaufhold, principal analyst for In-Stat. “The set-top box industry is scrambling to create designs that facilitate all these new features.”

Some of In-Stat's research findings include:
  • Hybrid-capable STBs are shipping today, but only a small percentage of them are using the new capabilities.
  • Digital terrestrial boxes will be the hybrid-box growth leader, with a growth rate of 42 percent between 2010 and 2014.
  • Western Europe will be the hotbed for development of hybrid services and the leader for early hybrid STB shipments.
  • Intel’s x86 instruction set promises to be a key enabler.
  • Each category of set-top box and each geographic region is developing along a unique trajectory.
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