IP-Based Home Monitoring Will Expand to 30% of US Households by 2020

  • Home Automation
DALLAS - The percentage of U.S. households with professionally monitored services will expand to 30 percent by 2020, according to Parks Associates. Consumer demand for remote monitoring will drive this growth, along with the expanding presence of broadband service providers in the market.

In its new report, IP-based Home Monitoring: Security, the international research firm estimates that security monitoring, to which 18 percent of U.S. households subscribed in 2010, generates up to $10 billion annually from service fees, and consumer demand will drive further market expansion. One-third of U.S. consumers in broadband households find the idea of controlling their lights, appliances and thermostats via Web-enabled devices very appealing, and nearly 50 percent would like to receive email/text notification of smoke, fire, water, or gas leaks.

Parks Associates analysts say broadband providers' existing infrastructure and customer relationships make them well-positioned to tap into this market, and providers' field operations can enable a range of digital home management services.

"With the popularity of smartphones, tablets, and other Web-enabled devices, consumers are carrying a link to their home systems," says Bill Ablondi, director, home systems research, Parks Associates. "Widespread availability of broadband is also disrupting the traditional business model of security companies and introducing new competition from service providers, who are leveraging their networks to create new services and expand ARPU. These Internet-connected security systems are bringing new customers into what was a relatively stagnant consumer base.”

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