North America Internet Data Usage Up 120 Percent, Says Sandvine

  • Sandvine
WATERLOO, ONTARIO, CANADA – Monthly data usage has increased by 120 percent - from 23 Gbps to 51 Gbps - in the past year on North American fixed line networks, according to Sandvine, a leading provider of intelligent broadband network solutions for fixed and mobile operators, in its latest Internet traffic trends report.

The report, based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific, also found that Netflix continues to dominate North American fixed networks with 33 percent bandwidth share.

“There is only one digital network being built today, and that is the Internet,” said Sandvine CEO Dave Caputo. “With a 120 percent growth rate, there is no doubt that more communications service providers will be launching application-based pricing plans that provide cost certainty and a consistent quality of experience for high-demand applications. Understanding the application makeup of a network is a critical first step in launching new services.”

Video Streaming
Sandvine’s report also studied video streaming and found the following:

• In Europe, YouTube represents more than 20 percent of peak period downstream traffic on mobile networks.
• Netflix dominates North American fixed networks, accounting for 33 percent of peak-period downstream traffic.
• Other video services on North American fixed networks include Amazon (1.8 percent of peak period downstream traffic), Hulu (1.4 percent) and HBO Go (0.5 percent).

“Audio and video streaming account for 65 percent of all downstream traffic from 9 p.m. to 12 a.m., and half of that is Netflix traffic on North America fixed networks,” said Caputo. “Prioritizing real-time applications like live audio and video is critical to maintaining a high quality of experience.”

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