North Carolina Telco Co-Op ATMC Selects ETI’s Vision360

ATLANTA, GA – Atlantic Telephone Membership Cooperative (ATMC) has selected ETI’s Vision Analytics, a geospatial analytics reporting platform to identify and predict a wide variety of subscriber sales, service penetration and monetization trends that will drive more effective market strategies and growth. Vision Analytics, one piece of the Vision360 turnkey solution set, is a collaboration with ETI's long-time technology partner and Esri Gold partner, Geographic Technologies Group (Goldsboro, NC). Vision Analytics is integrated to GIS industry-leader Esri and their ArcGIS platform.

“Telcos amass a huge amount of subscriber behavioral data, that if harnessed correctly, can identify sales characteristics and trends that can improve market analysis and campaign efforts,” said Brad Hine, product manager, ETI Software. “With most telcos, this data lives independently of each other: OSS, billing, engineering, ticketing. But when it is joined through multi-system integration, opportunities for growing revenue are exposed.”

Targeted Marketing Campaigns
“The ability to segment your market into logical subscriber groups based on common characteristics and areas is critical,” said Kris Ward, residential development and special projects manager, ATMC. “And because over 90 percent of our customer data relies on location, we will be better able to target our campaign efforts towards mutual profile, demographics and geographic commonalities.”

“ETI has been our software integration partner for many years and we have trusted them to provision all of our technologies – voice, video and high speed data,” said Jody Heustess, ATMC, VP of marketing. “Now the time has come to monetize that network and Vision360 will help us do that by taking flat data from separate databases and integrating it into a single, unified geospatial view,” he continued. “This real-time data will then be used to analyze and predict sales trends, create and monitor marketing campaigns, and make faster business-level decisions that affect market share.”

“ATMC’s marketing team is staying ahead of its competition by integrating, automating and analyzing its own data to grow revenue,” said Frank Gine, president and COO, ETI Software. “It is a great example of how ETI Software has evolved from a back-office provisioning product set to an executive-level, end-to-end solution.”