OVBI: Gigabit Adoption Drives Monthly Broadband Usage to Nearly 600 GB

Year-over-year gigabit tier adoption more than double in the fourth quarter of 2022.

  • OVBI

Jersey City, NJ– Average broadband consumption approached a new high of nearly 600 GB per month and the percentage of subscribers on gigabit speed tiers has more than doubled, according to the fourth quarter 2022 edition of the OpenVault Broadband Insights (OVBI) report. OpenVault, a source of SaaS-based revenue, network improvement solutions, and data-driven insights for the broadband industry, issued the report this week.

According to the fourth quarter 2022 edition of the quarterly report, the average per-subscriber consumption was 586.7 GB at the end of 2022, an increase of nearly 10 percent over the prior year. During the same period, the percentage of subscribers provisioned for gigabit speeds rose to 26 percent, more than 2X the fourth quarter 2021 figure of 12.2 percent. The report leverages data aggregated from OpenVault’s suite of broadband management tools.

“Demand for greater internet speed continues to increase,” the report notes. “Operators need to be mindful not only of this overall growth, but of growth among specific segments of subscribers and at specific times. Consumption by subscribers in the FCC’s Affordable Connectivity Program continues to outpace that of all subscribers, and rapid growth of peak time consumption – especially during and around the holiday season – both are considerations that need to be addressed in network planning.”

OpenVault’s continued analysis of the FCC’s Affordable Connectivity Program shows that median usage by ACP participants in fourth quarter of 2022 was 531.9 GB, more than 34 percent higher than the 396.6 GB recorded by all subscribers. In addition, the OVBI noted for the first time a Christmas Day trend of significantly higher average usage beginning in the mid-morning hours and continuing into the afternoon.

Other findings in the fourth quarter of 2022 report include:

  • The percentage of power users consuming 1 TB or more per month in Q422 was 18.7 percent, a year-over-year increase of 16 percent and 10x the percentage observed just five years ago, in Q417.

Annual growth of super power users consuming 2 TB or more per month increased 25 percent, from 2.7 percent to 3.4 percent –   a nearly 30x increase within the past five years.

  • As migration to faster speed tiers continued, the percentage of subscribers in tiers under 200 Mbps declined by 43 percent in the fourth quarter of 2022.

OpenVault will host a webinar to elaborate on the report on Thursday, Feb. 16 at 11 a.m. EST. Registration is at https://us02web.zoom.us/webinar/register/WN_cEansDG1Qlq7GUuB9c5_aQ.

The entire report is at https://openvault.com/resources/ovbi/. OpenVault also provides continuously updated broadband consumption figures in OpenVault’s Broadband Tracker.


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