Parks Associates: 640 Million Broadband Households by 2013

  • Broadband Penetration
The demand for high-bandwidth applications will jump in the next few years as the number of broadband households climbs to 640 million by 2013, according to international research firm Parks Associates. Service providers will have to invest in network technologies to accommodate video on demand, social networking and other applications.

Parks Associates reports the number of broadband households worldwide grew by over 18 percent in 2008 to exceed 400 million. Asia-Pacific is the largest market, accounting for over 160 million subscribers, and it will have over 49 percent of the global market share by 2013. The billions of dollars released from the stimulus package in the U.S. will also open new areas in this country to advanced online services.

“Bandwidth will continue to be a focus as the operators re-architect their networks to deliver multiple services over the same infrastructure; however, in such a competitive field, bandwidth alone is not enough to win subscribers,” says Kurt Scherf, vice president and principal analyst at Parks Associates. “Blended applications, combining services such as online video and customer support, offer operators an opportunity to increase ARPU. In addition, innovative new services will help differentiate service providers, which can then compete on factors beyond pricing or raw bandwidth.”


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