Paul Bunyan Communications Taps Viamedia for Advertising Solutions

  • Paul Bunyan Communications
  • Viamedia
NEW YORK — Viamedia, an independent cable TV ad management company, announced it has reached a new agreement with Paul Bunyan Communications (PBC) in which Viamedia will provide a wide range of back-office infrastructure services to support PBC's television ad sales throughout North Central Minnesota.

The agreement marks an extension into a new line of business for Viamedia, providing operational support to complement the company's existing, comprehensive suite of turn-key solutions including both on the ground ad sales as well as operational support and technology integration. The services to be provided to PBC include ad traffic; billing and related finance services; video, technical and IT support and trouble-shooting; and business analytics.

"Viamedia has shown its ability and flexibility to be a true partner to the industry in providing ad solutions," said Brian Bissonette, Paul Bunyan Communications marketing supervisor. "Viamedia has the expertise and infrastructure to handle the important tasks related to the ad-sales processes while freeing up our ad sales team to focus on selling to advertisers."

Headquartered in Bemidji, Paul Bunyan Communications offers television, telecommunications and broadband services across North Central Minnesota. The company utilizes the latest in fiber optic technology, and offers more than 250 channels of all-digital entertainment.

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