Pricing Pressure Drags on TV Set-Top Box Market; Streaming Dongles to Grow

  • IHS
CAMPBELL, CA — IHS, a provider of insight, analytics and expertise in critical areas that shape today's business landscape, reported that unit shipments of set-top boxes (STBs) worldwide improved 2 percent sequentially in the first quarter of 2015 (1Q15), and were up 3 percent from the year-ago first quarter, according to the IHS Infonetics Set-Top Boxes report.

"We expect unit shipments of set-top boxes to improve in 2015, but price competition for higher-end devices and growth among less expensive boxes for emerging markets will bring revenue down for the year," said Jeff Heynen, research director for broadband access and pay TV at IHS.

Strong Unit Growth Expected for HDMI Dongles
IHS expects particularly strong unit growth for High Definition Multimedia Interface (HDMI) dongles, which allow viewers to stream online movies, music, games, photos and apps to a TV using a smartphone, tablet or laptop. HDMI dongles, such as Google's Chromecast, Roku HDMI sticks, Amazon's Fire TV Stick HDTV, and virtual set-top boxes, will see the highest unit growth of all the digital media adapters tracked by IHS, and could siphon away business from over-the-top (OTT) servers.

Set-Top Box Market Highlights

  • The global set-top box (STB) market-including IP/cable/satellite/DTT STBs, OTT media servers, and HDMI dongles-totaled $4.2 billion in 1Q15, slipping 3 percent from 4Q14.

  • IHS expects the number of HDMI dongles sold worldwide to top 27 million by 2019.

  • Cable STB sales fell 2 percent worldwide in 1Q15, to $1.5 billion, as declines in traditional digital boxes, media players and client devices offset gains in headed gateways and hybrid IP/QAM devices.

  • A slowdown of sales in North America was to blame for global satellite set-top box revenue being down 3 percent in 1Q15 from the prior quarter.

  • Arris claimed the worldwide STB revenue market share lead in 1Q15, and is far and away North America's leading STB supplier to cable operators.


 

Comments

Read what others have to say, and share your own thoughts with the community.

2000 characters remaining
Advertisement
Advertisement
Advertisement
2019 Agenda at a Glance
Featured Speakers – Summit 2019
2019 Summit Floor Plan
2019 Exhibitor List
Multifamily Educational Series
The Leading Broadband Event
2019 Travel & Hotel Information
2018 Fiber-To-The-Home Top 100
Rural Broadband Track
General Sessions

© 2019 Broadband Properties, LLC

Privacy Policy

Web Design and Web Development by Buildable