Residential Broadband Adoption in Iowa Surpasses National Average

  • Connect Iowa
  • Connected Nation
DES MOINES, IA - Broadband adoption in Iowa surpasses the national average, with 76 percent of households subscribing to broadband service in 2013, up from 66 percent in 2010, according to new data from Connect Iowa, a subsidiary of Connected Nation that operates as a nonprofit in the state of Iowa to promote broadband access, adoption and use. According to the Pew Research Center, the national broadband adoption rate in 2013 was 70 percent, which marks a 4 percentage point increase since 2012.

"I'm encouraged by the progress we're making in Iowa, but we're not done yet," said Governor Terry Branstad. "Through the Connect Every Iowan Act, we will continue to promote access, adoption, and use of broadband technology throughout our state."

"A ten percentage point increase in adoption since 2010 shows that the efforts of Connect Iowa and our partners to bridge the digital divide are paying dividends," said Connect Iowa Program Manager Amy Kuhlers. "Still, much work remains to be done to connect people to the empowering technology of broadband, which is why Connect Iowa is part of efforts like Gov. Branstad's Connect Every Iowan initiative."

The data are available via an interactive widget on the Connect Iowa website where viewers can compare adoption rates since 2010, track the growth in mobile adoption during that time, and examine barriers to adoption.

Among other key findings of the 2013 residential survey are:

  • More than 113,000 school-age children in Iowa still do not have broadband access at home.

  • Nearly 650,000 working-age adults in Iowa would need assistance with tasks that are often required by employers, such as creating a spreadsheet, going online from a mobile device, using a word processor, or sending an e-mail.

  • Two out of three non-adopters in Iowa say that it would be easier for them to shop, seek out healthcare information, or interact with government offices if they had Internet access at home.

Broadband adoption will be one of the key issues addressed during the state's second-annual Broadband Summit. On June 16, Connect Iowa will host the summit at the FFA Enrichment Center in Ankeny. The event, which will feature Governor Branstad and leading industry voices, will bring together stakeholders at the state and local level to advance the state's broadband expansion efforts.


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