Sao Paulo's Reabra Selects COS Service Zones to Aggregate Demand

  • COS Service Zones
SAO PAULO, BRAZIL — Reabra, a fiber infrastructure provider offering open access Internet connections in Sao Paulo, has chosen COS Service Zones to enable future subscribers to show their interest in its services.

Reabra will be offering high-speed Internet connections to residents, delivered over its open network infrastructure where multiple service providers will offer services to the subscribers. Using this approach, Reabra can focus on network expansion and efficient operations, while competition between the service providers will increase quality of service and drive price competition to the benefit of the residents. The services range from 100 Mbps up to gigabit speeds without data caps or long-term contracts.

“As we expand our network it’s important for us to add many customers quickly. This is necessary for us to secure the network infrastructure investment, but also to attract service providers to deliver services on our network,” said Felipe Trevisan, founder and CEO of Reabra. “With COS Service Zones we have a great platform to enable future subscribers to show their interest in our services, to spread the word in social media, and also become champions of their neighborhoods.”

Sign Up Customers Before Building a Network
“The obvious benefit of using COS Service Zones to signup customers before you build your network is that you can start building where you have the most subscribers and thus the most revenue," said Isak Finér, chief marketing officer at COS Systems. "It makes a huge difference on the business side when your first deployed areas start generating cash flow from day one, providing stable funds for the subsequent build-out. But just as important is the ability to avoid those areas where take-rates are low. Imagine making your first investments in an area that doesn’t draw in any customers. Such a mistake could risk the future of the entire network buildout or even the company, since the bank or investors could lose their confidence in the project and the network itself is unprofitable.”

The system is already beginning initial setup and soon residents in Sao Paulo can visit the Reabra’s COS Service Zones website to search for their address to see if they are in the targeted areas and show their interest in a faster fiber-optic Internet connection.

“We have customers across the globe in Europe, Africa, and North America. Reabra is our first customer in South America and an important milestone for our company. Our goal is to develop software solutions that allow our customers to make any necessary configurations and adjustments by themselves. This ease of use, along with our Cloud-hosted product suite means moving into new markets takes minimal effort. We are very happy to welcome Reabra to the COS family. We believe it will be a great beginning for more customers in South America,” said Peter Lidström, CEO at COS Systems.

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