Simultaneous Device Usage Continues to Grow, Says Nielsen

  • Nielsen
  • Online Video
New York, NY - While tablets and smartphones offer the freedom of mobility, close to 40 percent of Americans now use their tablets or smartphones while watching TV at least once a day, and twice as many do it at least once a month, according to the latest Nielsen Cross-Platform Report. Modernity, in its new form, enables myriad content access points. It’s a fact of which Americans are taking full advantage. These devices are omnipresent, and not just among youth.

Tablets and smartphones are enabling a new transgenerational community of connected consumers that crosses age, gender, race and ethnic lines to truly participate in the multitasking that used to be reserved for the young, or for the tech-savvy elite.

Smartphones Pass 50 Percent Market Share
Today, more than 39 percent of people use their smartphones at least once a day while watching TV, 62 percent say they do this multiple times a week and 84 percent do at least once a month. Smartphones now have a market penetration greater than 50 percent, and tablets are already in nearly 20 percent of US TV homes.

This quarter, Americans added another five hours in front of the computer screen using the Internet, or watching video content, and an increasing amount of time using smartphones. Americans also spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner – over broadcast, cable, satellite or telco connection – and a growing amount was delivered by Internet connection.


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