Smart TV Ownership to Reach 42 Million US Households in 2014

  • Parks Associates
DALLAS, TX - Parks Associates, a market research and consulting company specializing in emerging consumer technology products and services, predicts that 42 million U.S. households will have a smart TV by the end of 2014, accounting for 35 percent of the 119 million TV households.

"By 2018, 70 percent of all TV households in the U.S. will have a smart TV, and this platform, combined with demand for TV Everywhere, is forever changing the concept of TV," said Heather Way, senior analyst at Parks Associates. "These changes naturally impact the advertising business, and to maintain revenue streams, content owners will need to use technologies such as open web technologies and cloud-based infrastructures to take their advertising outside of traditional channels and to reach viewers in unique and personalized ways."

Way further notes that the use of ACR (automatic content recognition) technology embedded in a smart TV is an innovative way to interact with TV viewers.

"The reengagement of viewers back to the primary video screen, the TV set, is unfolding, driven by the proliferation of smart TV ownership and embedded ACR technologies," Way said. "ACR-enabled smart TVs have a key advantage in that the technology is 'always on.' The consumer does not need to opt-in to an app or service in order to interact with enhanced TV features or advertising."












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