Social TV Use Triples in the Past 18 Months

  • TDG Research
FRISCO, TX - Social TV use by American television viewers is forecast to grow significantly over the next seven years, driving major changes in the business landscape for television and online/Over-the-Top (OTT) video, according to "Social TV: Myths, Facts, and the Future," a new report released by TDG, a provider of market intelligence on the quantum shifts impacting consumer technology and media behaviors.

"For many TV viewers, social TV is fundamentally altering the television experience, from a passive consumption medium to a new kind of community experience, in which millions of Americans gather around the digital water cooler to discuss TV shows in real-time as they watch programming," said Joel Espelien, TDG senior analyst and author of the new report. TDG's report forecasts that the number of viewers engaged in social TV activities will more than double by 2020, and will exercise an outsized influence over the rest of the TV viewing audience.



"The use of social TV applications has tripled over the past 18 months and now represents more than 10 million monthly active users. At the same time, the average social TV user has more than 500 followers on Twitter," notes Espelien. "The combination of these factors gives social TV viewers an outsized influence that extends beyond social networks, as mainstream media repeat and amplify the reactions of social TV viewers for the rest of us."

According to Espelien, the growing influence of social TV will create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. "The entire value chain must adapt to a world in which the audience increasingly becomes part of the program."

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