Sunny Prospects for Consumer Cloud Services

FRISCO, TX – Consumers show high levels of interest in cloud-based services, including storing and streaming their personal media files, according to a new study by The Diffusion Group (TDG). Beyond storing photos, video and music, the study tested services including remote access to home DVR functions, home security, social TV apps and others.

“Today’s market is at a relatively early stage with very few consumers – less than 10 percent — presently using cloud media apps,” writes Michael Greeson, TDG founding partner and director of research. “However, in testing these services, users clearly recognized the benefit of being able to reach their media from any location or net-connected device, which is encouraging to those ventures developing such services.”

Today’s users tend to skew younger, which means lower income, fewer children living in the home, fewer televisions per home, and higher game console penetration. However, the next wave of adopters is a bit older, which means higher incomes and different needs. Both users and intenders, however, demonstrate similar tablet uptake.

“At first glance, one could argue that this market is being driven by the young digerati, which is certainly the case when it comes to remote access to one’s digital music or video,” notes Greeson. “On closer examination, however, those consumers most interested in cloud-based services strongly lean toward the pragmatic. The number one remote app among those interested in a cloud-based media service is remote home security monitoring.”

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