TDG: Web Viewing on Nontraditional Devices on the Rise

FRISCO, TX - A surprising number of adult broadband users are viewing the Web from nontraditional browsing devices, according to a new report from TDG.

"Many millions of nontraditional Internet viewing devices have built-in or available Web browsers providing users access through popular consumer electronics products already commonplace in the average home," explains Colin Dixon, TDG senior partner and report author. "The experience, however, is far less than that available on a PC or iPad, and nontraditional browsing devices face serious challenges."

For the report, TDG surveyed 1,500 adult broadand users and found that more than one-third are already browsing the Web from their televisions. According to the new research, 10 percent of respondents used a smart TV browser in the last year, with a quarter of those using it at least once a day. However, far more broadband users use Nintendo Wii (30 percent), Sony PS3 (26 percent), and the venerable PC connected to the TV (PC2TV, 20 percent).

Although early adopters are enthusiastic about having browser on these nontraditional browsing devices, they must contend with a host of limitations. These include the lack of a keyboard and mouse, limited processing power, and screens with different sizes and resolutions.

TDG believes consumers will use companion devices that are far better suited for Web browsing, such as iPads and smartphones, separately and in combination with television. Consumers are unlikely to embrace Web browsing from nontraditional Internet viewing en masse.


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