U.S. IPTV Subscribers to Double by 2017 as Satellite, Cable Decline

  • Parks Associates
Telcos will lead the next stage in pay-TV services as the number of IPTV subscribers in the U.S. rises from 8.8 million in 2011 to 18.6 million in 2017 according to new research from Parks Associates, a market research and consulting company specializing in emerging consumer technology products and services.

According to the research, telcos are leveraging their fiber-based broadband offerings to attract new customers. As a result Parks Associates predicts that by 2017 satellite's share of the pay-TV market will drop to 30 percent and cable's share will fall to 52 percent, while IPTV's share will rise to 18 percent. Cable subscription figures will decline from 60.7 million in 2011 to 56.1 million in 2017.

"The era of huge subscriber gains in the U.S. pay-TV market is over," said Jim O'Neill, research analyst with Parks Associates. "Cable TV providers are losing subscribers to IPTV services from AT&T, Verizon, and CenturyLink. Satellite providers also will experience subscriber loss as telcos continue to expand fiber footprints, leverage pricing on triple- and quad-play bundles, and offer advanced TV Everywhere products. Going forward, subscriber retention will become the focus for cable and satellite providers."

Parks Associates notes that while U.S. subscribership to satellite and cable television services has plateaued, large cable operators such as Comcast and Time Warner Cable are already adjusting their messaging and packages to emphasize their high-speed services. Google has also entered this market with deployment of Google Fiber in Kansas City. "Experiments in high-speed broadband will spawn the next wave of advanced Internet services, including new streaming and cloud-based video services," said Stuart Sikes, president, Parks Associates.

Comments

Read what others have to say, and share your own thoughts with the community.

2000 characters remaining
Advertisement

© 2020 Broadband Properties, LLC

Privacy Policy

Web Design and Web Development by Buildable