Video Conferencing Favored as Part of Unified Communications Environment

  • IHS Markit
ENGLEWOOD, CO — Video is an increasingly important component of the Unified Communications (UC) toolkit: 86 percent of organizations participating in IHS Markit’s UC survey plan to utilize video conferencing as part of their UC solutions by early 2018, according to Diane Myers, senior research director and advisor, VoIP, UC and IMS, IHS Markit, a global provider of market analysis and intelligence. Companies are deploying unified communications (UC) to improve employee productivity and response times and provide employees with increased flexibility.

IHS's annual North American Unified Communications Survey focuses on businesses that are integrating multiple types of communication into a unified and cohesive communication experience — on premises or in the cloud.

Businesses are deploying UC to improve employee productivity and response times, as well as to provide employees with mobility and flexibility. Although mobility’s been a key theme in past years, it is now a de facto element in any company’s communications plan.

Video Conferencing Gains Momentum
This year, video conferencing stands out as an increasingly important tool that businesses are utilizing or looking to implement. Eighty-six percent of respondent organizations will have rolled video conferencing into their UC solutions by February 2018.

Video conferencing through PBX and UC systems is on the uptick, as they provide a more cost-effective, high-quality experience over dedicated room-based systems. Video has become a viable mechanism for enhancing employee interactions—and as video conferencing becomes more readily available, businesses are using it to communicate more effectively throughout their organizations and with partners and customers.

Adoption of Cloud UC on the Rise
There’s been an upsurge of businesses using cloud solutions across the board, and UC is no exception. Currently, 25 percent of respondent UC solutions are utilized within a private cloud, 26 percent are implemented as UC-as-a-Service (UCaaS) and the rest are deployed on premises.

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Still, most companies are not yet going “all in” with the cloud, and for this reason it’s important for solution providers to support hybrid deployments that offer businesses a seamless UC solution.

Respondents Rate Microsoft, Cisco Top UC Vendors
We asked our survey respondents to name the top three vendors for eight key buying criteria: financial stability, service and support, installation, product reliability, innovation, price-to-performance ratio, system management and solution breadth.

Microsoft was a clear number-one, followed by Cisco. Microsoft scored the highest across all categories except installation, which went to Cisco. The two vendors are in a tight battle for enterprise UC deployments, and they’re not relinquishing their positions anytime soon.

Vendors that can effectively deliver a broad suite of capabilities in their UC solutions and do so in a simple and easy-to-use manner will be best positioned for success. As well, vendors that have premises-based and cloud capabilities—either directly or through partners—will be better able to capture and migrate customers as they move to the cloud completely or in a hybrid fashion.

UC Survey Synopsis
For its 26-page annual enterprise unified communications survey, IHS Markit conducted in-depth surveys with 207 medium and large organizations in North America about their plans for UC and their perceptions of UC vendors. The study looks at where organizations are unifying various types of communication, why they are doing so, which capabilities they need, where they are deploying solutions and which vendors and service providers they are likely to use.


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