Web-to-TV Video Streaming Services Will Drive Nearly $3 Billion in Revenue by 2013

  • Internet Video
  • Web-to-TV

SCOTTSDALE, AZ – The under-35 adult population in the US has already adopted Web-to-TV video capability, reports market research firm In-Stat. Over 40 percent of young-adult US households view Internet video on the TV at least once per month. Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.


“Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” says Keith Nissen, In-Stat analyst. “Our primary research shows that users want a variety of their consumer devices to enable a Web-to-TV video experience.”

Recent research by In-Stat found the following:

  • Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.

  • Already, 29 percent of US 25- to 34-year-olds with game consoles use the devices to watch streaming video from the Internet.

  • In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.

  • TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today’s video services.

  • Video content will be optimized for broadcast or Web-to-TV based on content type.

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