2018 Free Workshops

Monday April 30

12:00 pm – 2:00 pm
Workshop #1: Hands-On Financial Modeling

Our popular staff explanation of the latest versions of Broadband Communities' financial models – the world's most widely used. Get them all – with detailed documentation – on a FREE thumb drive and test-drive them on your laptop. We'll concentrate on MDU business cases, key leverage points and business strategies, especially for owners and managers of multiple MDU properties.

Presenter:
Steve Ross - Editor at Large, Broadband Communities

Workshop #2: Monetize Your Network!

You have worked hard, spent untold hours planning, and constructing your FTTX network, now the fun begins. A critical part of supporting the business plan and financial model is execution of the marketing and sales plan. This fast paced, interactive and fun workshop will explore market demand, market supply, how survey and market study results drive marketing decisions, what part does branding, advertising and community engage play in a successful market launch? Go Big or Go Home? What makes for a great brand? How does interaction with installation, customer service and support affect market outcomes? How many people should be in the marketing and sales department? How to build a master schedule. Presales, what to do and not do. Business customers, how do they differ from residential customers? These and many other topics will be explored and examined all we need now is YOU!

Presenter:
Kyle Hollifield - Sr. VP of Marketing and Business Development, Magellan Advisors

2:00 – 4:00 pm
Workshop #3: What Is The Internet of Things and What Strategy Fits Your Community?

The workshop will review the types of multifamily IoT and the different smart apartment strategies being utilized by multifamily developers. Questions we will discuss will include?

• What is facilities IoT?
• What is the difference between facilities IoT and smart apartments?
• What is a centralized smart apartment strategy vs. a de-centralized strategy?
• How do differences between communities affect the smart apartment strategy?
• How do apartment door locks fit into a smart apartment strategy?

Moderator:
Steve Sadler– Director, Resident Technology Services, RealPage, Inc.

Presenters:
Mike Smith – Owner & President, White Space Building Technology Advisors
Henry Pye – Vice President, Residential Technology Services, RealPage, Inc.
Erik Anderson – National Sales Manager, Lutron Electronics. Inc.
Russ Cranston – New Construction Sales Leader, Honeywell

Workshop #4: Best Broadband Infrastructure for Each Building Type

A 2-hour special pre-conference workshop that will explore all standard designs for broadband networking in MDUs – highrise, midrise and cottage layouts – including security.

Presenters:
Richard Holtz - CEO, Infinisys
Tom Stender - Vice President, Chief Technology Officer, InfiniSys
Peter Hubbard – Manager of Sales Engineering, Major Accounts Spectrum Community Solutions (SCS)
Jamie Kellahan – VP, Project Management, Elauwit Networks, LLC
Ben Moebes – Director of MDU/Housing, Ruckus, an ARRIS Company

4:00 pm – 6:00 pm
Workshop #5: Driving Value in Multifamily Communities With High Quality Fiber Deployment

It all starts with broadband. A case study on things to consider when you face modernizing or even rewiring the building. There's first cost, tenant desires, who monitors and reacts to the "things" connected to your building, and of course, who pays – cellular and landline carriers, building owners, content providers or all of them?

Presenters:
Barry Walton - Telecom Solution Architect, Optical Commercial Operations, Corning
Michael Weston - Senior Leader, Verizon Enhanced Communities

Workshop #6: Greenlight Projects: How to Find Funding & Generate Political Will

Communities across the nation are realizing that high speed broadband is critical to remaining competitive. But modernizing your digital infrastructure “takes a village” – the community and its major stakeholders. With their support, a project is more apt to be greenlighted. In this interactive session, the nation’s leading specialists in broadband PR and marketing, fiber demand aggregation and broadband economic feasibility share their best advice about generating demand and political will—and finding funding sources that may be hiding in plain sight!

Presenters:
Michael Curri - Founder and President, Strategic Networks Group, Inc.
Isak Finér - Chief Marketing Officer, COS Systems
Bob Knight - EVP & Chief Operating Officer, Harrison Edwards, Inc.